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BART, Bay Area Rapid Transit, or the subway in SanFrancisco, is my best daily commuting tool. I love its speediness, its extremely usable kiosk, despite of some random delay occasionally.

This week I found another reason makes me love it even more. The platform voice instruction system. Long story short, on one direction, it’s forever female voice while on the other always male voice. This subtle design helped passengers from taking the wrong direction train.

Hat tip to the designer.

Yesterday all of a sudden I had a crave for Asian dessert “Mochi” and I decided to make some.

I was digging into my memory and was looking for recipes online, trying to find a perfect recipe. I noticed most recipes are “step by step” format and in some cases the recipe can be incredibly long.

I devised another format of recipe, mainly in Grid. See the image below, it’s pretty self-explanatory.

Recipe Design - Wenbo

Recipe Design - Wenbo

I like this grid style, cuz:
1 – in terms of length, it’s not that daunting
2 – it gives u a hint of “which ingredient interact with which” in neighboring blocks.
3- it offers multi-tasking possibilities.

However, during the real cooking process, I found it not optimal. The underlying reason is: It’s not as straightforward as the step-by-step style;

User wants simple no-brainer instruction during cooking and user’s need determines everything. That’s why step-by-step instruction flourishes.

One image, that’s it. Requires no technical background. Have fun!

As promised, the topic this time is survey design, and as usual, I’m sharing a project that I am working on. Rules of thumb – Speak users’ language, be concise but not ambiguous – It never hurts to do one more dry run. – Response rate: 20%-40% for target email invitations, 10%-15% for web popup [...]

Last week I’ve just discussed about the iphone sales figure in China, hoping to dig into the real cause for everything. This week we have fresh Korea iphone sales report. via web 2.0 Asia. According to the post, iPhone turned out to be the best selling phone in Korea in the week of November 30, [...]

Apple’s invincible iphone reached 100,000 units of sales in Mainland China, 40 days after the official debut. via iphone blog A friend of mine wrote an analysis of the unsatisfactory sales figure in Chinese, providing several possible answers. Late entry into China Market No wifi due to Chinese cell network policy Ridiculously high price Not [...]